About us
We’re in your corner.
Always have been.
For more than 20 years, Enlightened Business Solutions has been the trusted technology partner for Australian small businesses who want to work smarter — not harder.
Our story
Built on a belief that small businesses deserve better
When Anthony founded Enlightened Business Solutions, he’d spent years watching small business owners struggle with the same problems: too much time spent on administration, technology that didn’t talk to each other, and enterprise software that was either unaffordable or overkill.
He believed there was a better way — that with the right systems and the right partner, even the smallest business could operate with the efficiency and professionalism of a much larger one.
That belief hasn’t changed. What has changed is the technology available to make it happen — and our ability to put it to work for you faster, smarter, and more affordably than ever before.
Meet the founder
Anthony Pinto
Founder & Principal Consultant
Anthony brings over two decades of hands-on experience helping Australian businesses navigate digital transformation. With a background spanning business process engineering, ERP implementation, custom software development, and AI-powered automation, he has the rare ability to see both the big strategic picture and the practical detail of making technology work in the real world.
As an Authorised Zoho Partner and specialist in platforms including ERPNext, Odoo, Salesforce, and HubSpot, Anthony takes a genuinely platform-agnostic approach — recommending what’s right for your business, not what’s easiest to sell.
What sets Anthony apart is his commitment to honesty, integrity, and long-term relationships. He doesn’t just implement systems and move on — he stays invested in your success.
“I have known Anthony for about 10 years now. When I first met him I was impressed by his honesty, integrity, morals and ethics. As a business coach I have to be very careful who I recommend — in Anthony, all I get is a huge lift with my clients due to his excellence of service.” — George Mavros, CEO, ETSI Consulting
What drives us
Our mission & values
Everything we do is guided by a simple belief: every small business deserves access to the same powerful systems that large enterprises use — without the enterprise price tag.
Honesty first
We tell you what you need to hear, not what you want to hear. If a solution isn’t right for you, we’ll say so — even if it costs us the work.
Platform agnostic
We work across Zoho, ERPNext, Odoo, Salesforce, HubSpot and more — because the best solution for you might not be the most popular one.
Long-term partnership
We measure success not by the project we delivered, but by the difference it’s still making in your business years later.
Outcomes over outputs
We don’t just build software — we engineer results. Every project starts with the outcome you need, then works backwards to the right solution.
Our accreditations
Trusted, certified, experienced
Certified to implement, customise and support the full Zoho suite for Australian businesses.
Experienced in full ERPNext deployments across manufacturing, retail, and services.
Specialists in Claude, OpenAI, and agentic AI workflows for business automation.
Ready to work with a team that genuinely cares?
Book a free 15-minute discovery call and let’s talk about what’s possible for your business.